top of page

Corporate Social Responsibility or CSR has become something of a buzzword, but what does it mean in practice. A recent survey of charities in Guernsey suggests a lack of understanding by both charities and businesses locally, so what can you do?

Businesses can play a crucial role in supporting charities through a variety of means, contributing not only financial assistance but also expertise, resources, and visibility.

Community Garden
Community Garden

Here are some ways in which businesses can help charities:

Corporate Philanthropy: Businesses can allocate a portion of their profits or resources to support charitable causes. This could involve direct donations, matching employee contributions, or establishing corporate foundations to oversee philanthropic efforts.

In-kind Donations: Instead of monetary contributions, businesses can donate goods or services that charities need. This could include excess inventory, office supplies, or professional services like legal or marketing assistance.

Employee Volunteer Programmes: Encouraging employees to volunteer their time and skills to charitable organisations is a powerful way for businesses to make a difference. This could involve organising volunteer days, offering paid time off for volunteering, or providing skills-based volunteering opportunities that align with employees' expertise.

Cause Marketing: Businesses can leverage their products or services to support charities through cause marketing campaigns. This involves partnering with a charity to promote a specific cause, with a portion of sales proceeds going to the charity. These campaigns not only raise funds but also increase brand visibility and consumer goodwill.

Skill Sharing and Capacity Building: Businesses can offer their expertise to help charities build their capacity and improve their operations. This could involve providing pro bono consulting services, mentoring charity staff, or offering training workshops on topics such as fundraising, marketing, or financial management.

Advocacy and Awareness: Businesses can use their platforms and influence to raise awareness about important social issues and advocate for change. This could involve sponsoring events, participating in advocacy campaigns, or using their marketing channels to educate the public about specific causes.

Partnerships and Collaboration: Businesses can form strategic partnerships with charities to achieve shared goals more effectively. By combining resources and expertise, businesses and charities can amplify their impact and address complex social challenges collaboratively.

Overall, businesses have a unique opportunity to make a positive difference in their communities by supporting charities in various ways, ultimately contributing to the greater good while also enhancing their own reputation and brand value.

Why should my business do CSR?

Businesses should engage in Corporate Social Responsibility (CSR) to demonstrate their commitment to ethical behaviour and sustainability. CSR enhances brand reputation, fosters trust with stakeholders, and attracts socially conscious consumers. Additionally, it can improve employee morale and productivity by aligning their values with the company's initiatives. Embracing CSR also mitigates risks associated with environmental, social, and governance issues, ultimately leading to long-term financial success and positive societal impact.

Interested, to learn more contact Kristin Dowling, Development Officer,

This campaign is sponsored by
This campaign is managed by
bottom of page